Top 10 Fashion Films of the Season

LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a wide spectrum of communications strategies, from Nicola Formichetti’s formidable social media machine for the House of Mugler to Tom Ford’s contrarian approach that defied the industry trend towards greater access and immediacy. In past seasons, fashion films have often been geared at

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Gareth Pugh on Fashion Films versus Fashion Shows

  “I’m not saying that I’m never going to do a fashion show again. I’m not saying fashion film is the future. It’s just an idea…and it’s nice to have the option to do both.” Avant-garde designer Gareth Pugh speaking to BoF founder Imran Amed in Florence, Italy at Pitti Immagine, where he projected a critically acclaimed fashion film on the ceiling of a 14th century church. On Wednesday

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — According to network technology and services company Cisco, the number of people who watch web videos will surpass 1 billion by the end of 2010. By 2014, web video alone will account for 57 percent of all consumer internet traffic. Already, more than 2 billion videos are played each day on YouTube alone. With staggering statistics like these, it’s no surprise that fashion brands, both large and small, are investing in online video content, while agencies that represent commercial artists are urging their fashion photographers to reposition themselves as image-makers who can direct short films. But what makes a good fashion film? And are these the same primary concerns that go into a good fashion photograph?…

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BoF Exclusive | Film Premiere: Band of Outsiders’ Scott Sternberg in Being There, by The Little Squares

Vogue's Focus | Source: Vogue Italia

Following our First Person chat with Scott Sternberg earlier this week, BoF is pleased to bring you the exclusive world premiere of Band of Outsiders’ Scott Sternberg in Being There, directed by Debra Scherer for The Little Squares NEW YORK, United States — Back in 1991, when Debra Scherer and Luca Stoppini first collaborated on an editorial about theoretical architecture for Vogue Italia, neither of them could have predicted

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Top 10 Fashion Films of the Season

LONDON, United Kingdom — The fashion film movement has hit the mainstream, with well-known brands like Prada and Y-3 running integrated, cross-channel campaigns around high-impact digital videos and a dedicated Digital Schedule for fashion films and catwalk streams now in place at London Fashion Week. But there were no signs that the medium was condensing around fixed codes. Quite the opposite. What we saw was the kind of restless innovation and constant evolution that characterises the fluid nature of digital media itself, with an explosion of new films that energised, but also transcended, the seasonal presentation schedule, speaking directly to consumers across the internet as part of in-season digital campaigns. During the Paris menswear collections, Stefano Pilati opened the Yves…

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Suzy Menkes on the Growing Influence of Fashion Blogs

BERLIN, Germany — A big thank you to PREMIUM and Mary Scherpe of Stil in Berlin for inviting me to join an esteemed panel of German fashion experts — Christoph Amend of Zeit Magazin, Marcus Luft of Gala and  Too Posh to Push, and Sven Schoene of PR Agency K-MB — to discuss the future of fashion media on the first day of Berlin Fashion Week. The panel began with the esteemed Suzy Menkes, who wasn’t able to participate in

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Top 10 Fashion Films of the Season

Pringle Film Screenshot | Source: Style.com

  NEW YORK, United States — Fashion film was everywhere this season. Emerging and established designers alike dreamt up new ways to use the medium, proving it to be an increasingly powerful and flexible format for capturing, heightening and transmitting the energy of the collections. In New York, designers Gareth Pugh and Tim Hamilton presented films that acted as prequels and sequels to their respective Paris runway shows,

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Fashion E-Commerce | How are you engaging in an online dialogue?

LONDON, United Kingdom —  In our next snippet from the E-Commerce Day talk at the 9 Festival for Fashion & Photography, we discuss the how online fashion retailers including Sarah Curran, CEO of my-wardrobe.com, José Neves, CEO of farfetch.com and Stephanie Phair, Director of theoutnet.com, are engaging with their fans through blogs, Twitter, Facebook and daily feedback updates to get to know their customers' needs, wants and opinions. Just today, Women's Wear Daily posted a front-page article on how the fashion industry is coming to terms with social media, indicating that these tools have finally hit the radar screens of the industry at large. This is great news, possibly catalysed by the fact that marketing and advertising budgets have been…

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Fashion E-Commerce | How are your clients changing their shopping habits in the downturn?

  LONDON, United Kingdom — London, of course, is widely known in the fashion world for its unbridled creativity and superb emerging fashion talent. But, increasingly, it could also be described as fashion’s Silicon Valley, with a growing number of innovative fashion ecommerce startups sprouting in the city, following in the footsteps of the ultimate luxury e-tailing pioneer, Net-a-Porter.com. During my visit to Vienna

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