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Chloé

Founder Gaby Aghion pioneered high quality ready-to-wear clothing for women in the 1950s. The brand is now owned by Richemont.

Vital statistics

  • 1952 Established
  • Type
  • Paris, France HQ
  • Richemont Parent Group

Key people

  • Geoffroy de la Bourdonnaye Chief Executive

Company Snapshot

Company Snapshot

Chloé is a French fashion house founded in 1952 by Gaby Aghion. Its headquarters is in Paris.

Gaby Aghion was born in 1921 in Alexandria, Egypt. After moving to Paris, France in 1945, she founded Chloé in 1952 with a vision of offering luxury 'prêt-à-porter' (Ready-To-Wear), a new concept at that time. Gaby Aghion continued to run the house until 1985, when Chloé was bought-out by Dunhill Holdings (now Richemont Group).

Prior to Chloé's launch, luxury fashion houses had only ever produced Haute Couture (made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly made copies, supplied by the local seamstress.

Chloé's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Ready-To-Wear market we know today, was born.

The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; 'Givenchy University') and today, designer RTW heavily outweighs couture.

Source: Wikipedia

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