Coco Rocha Debby Wong : Shutterstock.com

Coco Rocha

Model

Fashion’s ‘first digital model’ was spotted at an Irish dance competition and became an advocate for digital and social media.

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United States Models & Muses

Fashion’s ‘first digital model’ was spotted at an Irish dance competition and became an advocate for digital and social media.

Coco Rocha's live mosaic

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Biography

Coco Rocha is a Canadian model best known for her theatrical poses, elfin features, and her brand building social media presence. Rocha’s highest profile work is her enduring relationship with the handbag brand Longchamp, for which she has appeared in numerous campaigns. Other commercial campaigns include Zac Posen, Banana Republic, L’Oréal, Sass & Bide, Massimo Dutti and Diesel. Additionally Rocha has walked for the runway shows of brands including John Galliano and Miu Miu.

Rocha has an extensive editorial portfolio, having appeared on the cover of Vogue Italia and in numerous American Vogue editorials. She has also landed a score of covers for international editions of some of fashion’s biggest publications, including Vogue Thailand, Elle Korea and Spain, Elle Brazil and Harper’s Bazaar Singapore

Rocha’s powerful personal brand was recognised by the Oxygen Channel and Naomi Campbell, when she was selected, along with tennis professional Karolina Kurkova, to be a judge on Campbell’s reality modelling show The Face, which has been commissioned for a second season and as an international franchise.

Rocha started her professional career in 2004, signing with Supreme agency in New York City, having been scouted at an Irish dancing competition in Canada by Charles Stuart. Two years later, Rocha met fashion photographer Steven Meisel, who cast her in an editorial with Gemma Ward and Amanda Moore. The editorial kickstarted her career and would land her the cover of the February 2006 issue of Vogue Italia.

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