Max Svardh
Max Svardh

Founder & Creative Director

Albin Johansson
Albin Johansson

Founder & CEO

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Partner content by Axel Arigato

Company Snapshot

ESTABLISHED2014
HEADQUARTERSGothenburg, Sweden
EMPLOYEES51 - 200

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Highlights
The Big Business of White SneakersThe Big Business of White Sneakers

Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?

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