Bureau Betak
Making Fashion’s Marketing Machine Sustainable
The environmental impact of the photoshoots, runway shows and other creative projects that make the fashion system tick is coming under scrutiny. What are the solutions?
Independents Acquires Bureau Betak at Valuation North of $70 Million
The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.
Independents Acquires Bureau Betak at Valuation North of $70 Million
The events production company known for staging some of fashion’s most impactful shows generated more than $100 million in 2019. The deal is a bet on the return of big physical fashion events, albeit with a digital dimension.
Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.
Alex de Betak on Why Fashion Shows Must Change
The sought-after producer is responsible for some of the most opulent and over-the-top fashion shows of the last 30 years. Now he’s going public with efforts to radically reduce the impact of the industry’s most important marketing moments.
Alexandre de Betak Stages Colette Takeover
The master fashion show producer is turning his hand to the windows of Colette to mark the launch of his new book, 'Betak: Fashion Show Revolution'.
Alexandre de Betak, Fashion's Wizard Producer
The multidisciplinary wizard behind the fashion shows of brands like Christian Dior, Hussein Chalayan and Rodarte speaks to BoF about his personal and professional journey — and the passion, planning and adrenaline that go into staging a world-class runway show.
Alexandre de Betak, Fashion's Wizard Producer
The multidisciplinary wizard behind the fashion shows of brands like Christian Dior, Hussein Chalayan and Rodarte speaks to BoF about his personal and professional journey — and the passion, planning and adrenaline that go into staging a world-class runway show.