Christopher Raeburn
Can a ‘Sustainable’ Brand Do Black Friday? It’s Complicated.
The holiday sales bonanza promotes rampant consumerism. And yet, for many sustainably minded designers and founders it’s a valuable marketing moment they can’t resist.
Scaling Up or Selling Out: How Can Sustainable Labels Credibly Collaborate with Big Brands?
H&M’s latest collaboration with Liya Kebede’s Lemlem drops on Earth Day, but it won’t use the artisan-focused label’s supply chain, underscoring the complexities of these kinds of partnerships.
How to Build a Sustainable Fashion Brand — Designing for Sustainability
Catch up on the second installment of BoF's new five-part online learning series to find out how to embed sustainable values into the creative process.
Independent Brands Must Change Their Business Strategies
Post-pandemic, bootstrapping young brands will have to adopt a model that is less bloated and wasteful in order to survive.
How Designers Build Big Businesses Out of Old Fabric
Once the domain of thrifty fashion students, some of the industry's hottest designers and biggest brands are incorporating leftover fabric, unsold clothes and vintage textiles into their clothes.