Hill and Friends

The London opening comes during a period of rapid expansion for the brand.

Today's launch should catapult Hill & Friends onto magazine pages and important arms in no time, but creatively there was a certain feeling of déjà vu.

In an exclusive interview, Emma Hill and Georgia Fendley, the dream team behind the transformation of Mulberry, sit down with BoF to reveal the strategy behind their highly anticipated new brand, Hill & Friends.