Kit and Ace

Creating compelling in-store experiences can help to boost foot traffic, dwell times and sales. But it’s hard to get the execution right.

BoF compiles the most important professional moves of the week.

Several new activewear brands are gearing up to compete with Nike, Lululemon and Under Armour.

How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.

Chip Wilson, who founded Lululemon Athletica Inc and left its board earlier this year after disagreements with fellow directors, is now looking to potentially sell his family's estimated $1.3 billion stake in the yogawear maker.