Alexa Chung S Bukley :

Alexa Chung


Fashion’s latter day ingénue continues to tread an enviable style path, as popular in the United States as in her native Great Britain.

United Kingdom Models & Muses 2013 BoF 500 2013 2014 BoF 500 2014


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Television presenter and ex-model Alexa Chung has made a career of her widely popular sartorial choices, trend setter status and role as a muse. Chung’s offbeat style of Peter Pan collars, brogues, loafers and pinafores have insipired a spate of imitators of her tomboy style. 

Chung was approached by a model agent at Reading Festival at the age of 16, eventually being taken on by Storm Model Management. She modelled for teen magazines such as Elle Girl and CosmoGIRL! and worked for companies including Fanta, Sony Ericsson, Sunsilk, Urban Outfitters, and Tampax.

In April 2006, then-model Chung was offered the job of co‑host on Popworld on Channel 4, a music show known for its irreverent and awkward style of interviews. As her profile began to rise, Chung would regularly appear on best-dressed lists around the world and returned to modelling.

In 2008 she was the face of Australian fashion label Antipodium's S/S 2008 collection and Oxfam's ethical fashion range, Revamped. In September 2008, Chung walked the catwalk as part of the Vivienne Westwood Red Label Spring/Summer 2009 show at London Fashion Week. In early 2009, she became the face of British High Street giant New Look. In July 2009, Chung moved to NEXT Model Management and became the face of DKNY Jeans.

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