As two of the four founding members of System Magazine, Alexia Niedzielski and Elizabeth von Guttman have utilised their extensive social connections within the industry to create content for one of fashion’s most exciting new titles, whose first issue included Nicolas Ghesiquère’s first interview following his departure from Balenciaga. Prior to System, both von Guttman and Niedzielski worked at Industrie magazine.
The pair founded Ever Consulting, an eco-friendly green luxury consultancy, which advises and produces events for André Balazs, Fendi, and Vanessa Bruno. They published the Ever Manifesto with Charlotte Casiraghi.
"Our mission at Ever Manifesto is to challenge the thought process behind modern creative processes and consumption, and to question how we approach the world that surrounds us so that we can make the world a greener and more ecologically aware place.”
The first issue, published as a newspaper in September 2009, was edited by Vogue Italia’s Franca Sozzani , sponsored by Loro Piana, and took on the theme of sustainability. The second issue focused on bamboo as an ideal material for design research and development, and was guest edited by W magazine editor-in-chief Stefano Tonchi . Gucci offered creative director Frida Giannini ’s services in judging a sustainable handbag contest among students at Paris’s Institut Français de la Mode and put the winning bag up for sale online and at select Gucci stores worldwide.
Niedzielski told W: “So much of the language of environmentalism is just not appealing. Why not make these ideas more seductive?”