Andrew Wu

Andrew Wu

Group Director for China, LVMH

He has overseen the world’s largest luxury goods group’s operations in the one of the fastest-growing global markets.

China Executives 2013 BoF 500 2013 2014 BoF 500 2014



Andrew Wu is group president of LVMH in China, a position he has held since 2005. Wu oversees more than 60 brands in luxury’s most important market, including Dior, Louis Vuitton, and Givenchy. One of the most knowledgeable executives working in the Chinese market, Wu has a native appreciation of the country’s wide-ranging consumer habits, and the “many subcultures with varying tastes, both culturally and likewise for consumer goods.”

Wu’s astute evaluation of the increasing sophistication of Chinese consumers has played a key role in LVMH’s market leadership in the region to date, and will be integral if the luxury goods group is to continue edging ahead of competitors. “Today we see extraordinary 'pent-up' demand and explosive capacities for such consumption, but we already know that the new generations will become more demanding and selective,” says the executive.

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