Since starring in the controversial film Kids (1995), actress Chloë Sevigny has been of keen interest to the fashion world. As Marc Jacobs has said, "The fashion world is fascinated by her. Because not only is she talented, young and attractive, she stands out in a sea of often clichéd-looking actresses."
Sevigny has modeled for Louis Vuitton, Miu Miu and was one of the ambassadors and faces of Chloé’s Chloé fragrance from 2007 to 2010. She has appeared on the cover of Purple, Dazed Korea, Out, Harper’s Bazaar Russia, Elle UK, L’Officiel, L’Uomo and the 20th Anniversary edition of Dazed & Confused. The actress was announced in January 2008 as UK Elle’s style advisor, and her column ‘Ask Chloe’ was launched in March 2008, and ran until November 2008.
She began designing collections in collaboration with Opening Ceremony in 2008. She had told a Fashion Wire Daily journalist that she wanted to work with the innovative retailer, and the next day, she received a call. “Humberto [Leon], the owner of Opening Ceremony, read it online and called me the next day and said, ‘Do you really wanna do something like this?'” Sevigny designed four collections with the label.
Sevigny was the poster girl for '90s teenage nihilism; her sartorial choices and ability to wear clothes her own way in the ensuing years have endeared her to a generation of girls and the fashion industry at large.