Helena Bordon helenabordon.com

Helena Bordon

Founder, helenabordon.com

The prolific style blogger spent a year in New York and interned at Valentino before returning to her native Brazil, where she commands a large fanbase

Brazil Models & Muses 2013 BoF 500 2013

...

The prolific style blogger spent a year in New York and interned at Valentino before returning to her native Brazil, where she commands a large fanbase

Helena Bordon's live mosaic

      • 23 May, 04:07
      • 22 May, 15:59
      • 22 May, 01:15
      • 21 May, 19:55
      • 21 May, 18:23
      • 21 May, 00:08
      • 20 May, 20:05
      • 20 May, 14:59
      • 20 May, 12:47
      • 19 May, 19:40
      • 19 May, 15:31
      • 19 May, 13:40
      • 18 May, 21:34
      • 18 May, 17:02
      • 15 May, 21:25
      • 15 May, 18:05
      • 15 May, 17:20
      • 15 May, 05:38
      • 15 May, 04:15
      • 15 May, 03:20
      • 15 May, 02:57
      • 15 May, 02:40
      • 14 May, 21:40
      • 14 May, 15:39
      • 13 May, 15:21
      • 12 May, 19:27
      • 12 May, 18:13
      • 12 May, 01:18
      • 12 May, 00:45
      • 11 May, 22:55
      • 11 May, 21:40
      • 10 May, 17:46
      • 9 May, 22:38
    • 9 May, 19:35
    • 9 May, 18:39
    • 9 May, 13:45
    • 8 May, 23:04

Biography

A popular Brazilian socialite and fashion blogger, Helena Bordon co-founded Brazilian high street fashion chain 284 alongside childhood friends Bernardino, Luciana and Marcela Tranchesi. Styling a hip, urban aesthetic, 284 was created to cater to Brazil’s burgeoning young fashion conscious market, offering a range of both men and women’s collections along with accessories and footwear.

Modelled on fast-fashion retailers, the chain updates its product offerings every fifteen days with Bordon actively involved in overseeing the creative identity and style direction of the collections, ensuring up-to-date global trends are reflected in the brands designs. Since its launch in 2008, 284 has opened 7 stand-alone stores and hosts concessions in over 22 multi-brand locations. The brand has also entered into creative collaborations with high profile figures such as Naomi Campbell, who styled a Black Panther range exclusively for the young label.

As the daughter of Donata Meirelles, former creative director of Brazilian high-fashion boutique Daslu – from which the 284 brand name is derived – Bordon spent her formative years learning essential buying tips and engaging closely with fashion teams and retailers. Prior to setting up 284, Helena briefly moved to London to undertake a course in business adminstration at the American Intercontinental University, subsequently moving to New York where she secured a position as an intern at Valentino.

An avid fashion follower Bordon regularly updates her own blog helenabordon.com offering style, travel and beauty tips, amassing a regular following from locals. In August 2013, Bordon unveiled her first creative collaboration for up-market concept store LOOL with a limited edition jewellery range.

Career

  • helenabordon.com
    helenabordon.com

    Founder

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.