Jack McCollough & Lazaro Hernandez Norman Jean Roy

Jack McCollough & Lazaro Hernandez

Designers, Proenza Schouler

The much buzzed-about design duo rose to the top of the pack of young New York labels on the strength of their techno-fabrics and breakout accessories.

United States Designers 2013 BoF 500 2013 2014 BoF 500 2014


The much buzzed-about design duo rose to the top of the pack of young New York labels on the strength of their techno-fabrics and breakout accessories.

Jack McCollough & Lazaro Hernandez's live mosaic

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Jack McCollough and Lazaro Hernandez are the designers behind New York Fashion Week’s hottest ticket, Proenza Schouler. The overwhelmingly positive reception to the duos work has seen the American designers experience a meteoric rise through the fashion ranks since their debut collection in 2002.

Proenza Schouler have proven that it's not only possible but powerful to cultivate an unmistakably high concept, luxury fashion brand and embrace contemporary internet culture at the same time.

Proenza Schouler’s investors include American fashion mogul Andrew Rosen, chief executive of Theory and Helmut Lang, and an investor in several of New York’s most exciting labels. He is part of a consortium that has put between $10 million and $20 million into the business, according to market sources.

The pair met whilst studying at Parsons the New School of Design; unusually they chose to collaborate on their graduate collection, naming it after their mother’s maiden names. The collection, released in 2002, was picked up in its entirety by Barneys New York, the first in a spate of early triumphs. In 2004, the pair were awarded the inaugural CFDA Vogue Fashion Fund; they would go on to win the ceremony’s most prestigious award, womenswear designer of the year, in 2007.

McCollough and Lazaro are famously close and their creative processes are inextricably intertwined. Following each runway show the duo vacation together, and then separately, the one week of the year they claim to be apart from each other. Following their vacations they begin the process of melding their idiosyncratic inspirations. Hernandez told New York Magazine, “One of us might be feeling long when the other one is feeling short. So then we’re just, like, ‘Let’s do both.’ Like, miniskirts with long coats over it. It’s more expensive to have two people ’cause I’m like, ‘I want that dress in white,’ and Jack’s like, ‘No, white’s gross, let’s do it in black.’ And then I say, ‘Oh, we did black last season,’ so then it’s just like, ‘Okay. Let’s sample it in both.’ At the end of the day, we’ll just have to see what’s cuter.”

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