Since his appointment as chief executive officer of Alexander McQueen in 2004 Jonathan Akeroyd has successfully steered the brand’s growth and strategic development through one of its most turbulent periods. Having helped the brand to break even less than three years after his appointment, Akeroyd has since overseen one of the brands most profitable periods, driven by the launch of an accessories range, the McQ diffusion line and in 2010, the successful appointment of Sarah Burton as creative director, following the death of Alexander McQueen.
In 2013 Akeroyd announced the brand’s strategic partnership with P&G Prestige to develop fragrances under the Alexander McQueen label. Akeroyd has also driven the brand’s extensive store expansion with new flagships launched in Beijing, Shanghai, San Francisco, Miami and Hong Kong since 2011. The first McQ store was also launched on London’s Dover Street in 2012, followed by a flagship menswear store on Saville Row.
Akeroyd’s career in retail began while working as a store manager at Harrods luxury department store in London. Over the course of fifteen years the experienced retailer steadily rose through the ranks as director of merchandising, before being approached by Gucci Group to take the helm at Alexander McQueen.