With the support of her close-knit team, Maida Gregori Boina has become one of industry's most successful and sought after casting directors, responsible for selecting models for some of the biggest runways in the world. She regularly casts shows for Jil Sander , Christian Dior, Raf Simons , The Row, Yohji Yamamoto , Élie Saab, Bouchra Jarrar and Calvin Klein . They have also been responsible for launching the runway careers of Lara Stone and Daphne Groeneveld, among many others.
She and her team have come under criticism in some quarters for the lack of diversity on the runways they cast, but if nothing else, their continued success and position at the forefront of the industry proves they are giving their clients exactly what they want.
Ms Boina has styled editorials for i-D magazine, The Face and Vogue Hommes International. But it was through her work in styling musicians that she first met Raf Simons, a long time creative collaborator, working with everyone from Madonna, Michael Jackson, Elton John, and Vanessa Paradis to rock bands like The Cult and the Smashing Pumpkins.
