Melvin Chua

Melvin Chua

Founder, Ink Pak Communication Group

The acclaimed publicist and agent formulates high profile events and celebrity placements for clients like Armani in his native China.

China Catalysts 2013 BoF 500 2013 2014 BoF 500 2014



Fashion PR guru and events planner Melvin Chua (Chai Wai Zhe) has helped to orchestrate a long list of clebrity appearances, shows, parties and exhibitions staged by brands like Giorgio Armani, Louis Vuitton and Burberry in the Chinese market.

The former advertising executive was born in the Philippines but has familial roots in the Fujian province of mainland China.

After earning a degree in finance and business at the Wharton Business School, part of the University of Pennsylvania, Chua moved to Hong Kong and then Shanghai, quickly climbing the ladder at advertising agency McCann Erickson to lead a team of 100.


  • Ink Pak Communication Group
    Ink Pak Communication Group

    Founder 2004 - Present, Shanghai, China

  • McCann-Erickson Worldwide
    McCann-Erickson Worldwide

    1995 - 2004

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