As founder and president of Bosco di Ciliegi, Mikhail Kusnirovich oversees one of Russia’s largest multi-brand luxury retail chains, which operates dedicated branches for men’s, women’s, children’s, jewellery and shoes, located in Moscow, St. Petersberg, Samara and Novosibirsk. The group also runs local stores and marketing campaigns for brands such as Max Mara, Moschino, Alberta Ferretti , Ermenegildo Zegna , R.E.D. Valentino and Kenzo.
Through the Bosco group, Kusniovich has also acquired majority stakes in several prominent shopping centres in Moscow, most notably GUM in the historic Red Square, the Petrovsky Passage shopping arcade and the Vesna shopping centre in Novy Abert.
Since 2001, Bosco Sports has made the official Olympic jerseys for the Russian, Ukrainian and Spanish teams, as well as for the International Tennis Foundation. In 2009, the company signed a $100 million agreement with the the organizers of the 2014 Sochi Winter Games to become their official clothing suppliers. Kusnirovich also served as deputy chief of mission of the Russian delegation at the 2012 London Olympics.