Nick Robertson

Nick Robertson

Co-Founder & Chief Executive, Asos

As founder of Britain’s largest e-tailer, he pioneered fashion e-commerce by offering accessible apparel to stylish twenty-somethings.

United Kingdom Fashion 2.0 2013 BoF 500 2013 2014 BoF 500 2014



Digital pioneer Nick Robertson co-founded Britain’s largest fashion e-tailer, ASOS, in 2000. The online juggernaut ships to over 160 countries and has seven country specific websites. Further multilingual platforms including Russian, Arabic and Mandarin are in development. The website’s 2012 revenue was £495 million (about $800 million) and Robertson has vowed to push sales past the £1 billion mark within the next 2 years.

Robertson founded ASOS under the name As the name suggests, the original business model focused on sourcing like or similar products worn by celebrities on television.

"We read a stat back in 1999 that when the programme Friends aired, NBC got 4,000 calls about some standard lamp in one of their apartments asking where it could be purchased. So that was the real idea behind the business." Soon however the company’s revenue streams indicated that fashion was what consumers wanted, and Robertson refocused the company on the basis of the figures.


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