Tikka Shatrujit Singh is the head representative of LVMH in Asia, and is a key figure in the company’s development and positioning strategy on the Indian sub-continent. Well connected globally and highly-respected locally, Singh is one of the most visible figures in India's budding fashion and luxury industry.
Singh told Business Standard, "I'm here to influence changes, to create the environment for luxury stores, to create luxury malls on high streets."
Singh first started working with LVMH in 1994. He told Wharton University’s Knowledge, “I was picked up by the LVMH group to look at India when India was a closed market. I joined them in 1994 and advised various companies within the group. In 1998, the chairman of Louis Vuitton said, ‘Hey, I want you full-time with me. And we will decide who else you can advise."
In order to position Louis Vuitton and other brands in the country, Singh believes the strategy is simple, “to get the message across through different media, different avenues of communication; to do very select events that are unique; to always make the consumer, and this middle class, feel that here is a brand that is always thinking out of the box.”
Singh graduated from Doon School before attending Delhi University. He worked in finance for 10 years, starting in New York’s banking sector, before holding positions in Hong Kong, London and Zurich.