Daily Digest

5 March, 2013

Taking Comfort in Looser Tailoring

Givenchy Autumn/Winter 2013 | Source: Nowfashion

“When designers talk about clothes with ‘raw emotion,’ ‘desire’ and ‘happiness,’ as they have since the fall shows began a month ago, you wonder what they mean. Certainly the relaxed shapes at Stella McCartney on Monday — or at Céline, Prada and Marc Jacobs — come as a happy surprise. They are not only beautiful, they are comfortable as well.”

Amazon Fashion Debuts First TV Commercial

Amazon Fashion | Source: Mashable

“Amazon Fashion debuts its first TV commercial Monday, joining the growing ranks of startup e-commerce businesses (Fab.com, Warby Parker, One Kings Lane) to turn to TV to bring in new customers. The 30-second spot can be viewed on Amazon.com. Amazon, of course, is no startup — but its Fashion division is a fledgling business of sorts.”

Estee Lauder M.A.C. Driving Sales From Nigeria to Brazil

Iris Apfel for M.A.C. | Source: M.A.C.

“When Estee Lauder Cos. opened a store selling M.A.C. makeup in Lagos, Nigeria, this month, it didn’t have much company. Going where rivals aren’t is standard operating procedure for the 29-year-old cosmetics line. M.A.C. has long courted various ethnic groups, including American blacks, and Estee Lauder sees the brand as the key to unlocking emerging markets.”

Saint Laurent Show Produces Conflict, Both the Usual and Bizarre

Saint Laurent | Source: Nowfashion

“Suffice it to say, the collection shown Monday night by Hedi Slimane, his second women’s ready-to-wear since taking over the house of Yves Saint Laurent label (which he renamed Saint Laurent after establishing his design studio in Los Angeles, rather than Paris), will be as divisive as his first.”