Daily Digest

A Fashion for Cashing Out

Agent Provocateur | Source: Courier

“It’s referred to as the ‘House of Fraser Effect’; the moment a fashion or clothing brand begins a downward slide after appearing in one of middle England’s favourite department stores. The pejorative phrase hints at a well-trodden final resting place for the kind of brands that were once rich in character only to give it all up in a scramble for sales.”