Daily Digest

A Front-Row Seat via Video

Belstaff Spring/Summer 2013 campaign | Source: Belstaff

“Fashion Week, which wrapped up last week in New York and moved on to London and to Milan this week, used to be an insular industry event. Buyers and editors attended and made calls as to what their customers would want months from now. But that has changed. Fashion houses in recent years started to sidestep the middleman by giving the public a front-row seat via webcam video.”