Daily Digest

Are Tech Toys The New Luxury Goods?

Tiffany & Co campaign | Source: Tiffany & Co

“Today, no one wants to pay full price for luxury goods. People have the unfortunate belief that fakes somehow are equal to originals, and if you can’t get a deal on eBay, Amazon, or in an outlet store, purchasing a luxury good probably isn’t worth it. Luxury brands struggle to retain high-end images despite the reality that the American consumer is motivated much more by discounts than they are by brand names or image.”