Daily Digest

Fashion Buys Into Social Tools

House of Holland Autumn/Winter 2013 | Source: Nowfashion

“Shopping for fashion has always been a social activity: We seek others’ approval, we value word of mouth, sometimes we even copy our friends’ style. Apply that to social networking, as have a new crop of Web sites and apps as well as a handful of fashion designers, and the potential for product discovery — and sales — becomes vast, at least among digital natives, the young people who have been born into a world of mainstream digital technology.”