Daily Digest

How an American Woman Rescued Burberry, a Classic British Label

Angela Ahrendts | Source: The Guardian

“What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer. She has signed up actors such as Eddie Redmayne and Emma Watson as the faces of the brand – and scored a huge publicity coup when she put Romeo Beckham in one of Burberry’s trademark trench coats for a series of glossy magazine adverts.”