The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
PARIS, France — LVMH Moet Hennessy Louis Vuitton and eBay Inc have settled a long-running court battle over the sale of counterfeit luxury goods on the U.S. company's online auction website.
The companies are implementing cooperative measures aimed at protecting intellectual property rights and fighting the online sale of counterfeit goods.
"Thanks to our joint efforts, consumers will enjoy a safer digital environment globally," the companies said in a joint statement, without giving detail on the measures.
A host of perfume and cosmetic brands under the LVMH umbrella, including Christian Dior, Givenchy and Geurlain, sued the world's leading online auctioneer in 2008, accusing the site of allowing trade in counterfeit goods. LVMH also claimed that the sale of real perfumes through non-approved distribution channels such as eBay hurt its business.
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In 2008 a French court ordered eBay to pay LVMH 38.5 million euros ($52.1 million). A subsequent appeal court reduced the sum to 5.7 million euros but affirmed that eBay had been in the wrong.
In 2012 a French appeal court ruled that a lower court did not have jurisdiction over eBay's U.S. website but upheld the ruling as applied to its French and British sites.
LVMH shares were down 0.6 percent at 139.15 euros on Thursday morning.
By Martinne Geller; Editor: David Goodman
At The Business of Fashion’s Professional Summit in New York last week, Sona Abaryan, partner and global retail and luxury sector lead at tech-enabled data science firm Ekimetrics, shared how businesses can more effectively leverage AI-driven insights on consumer behaviour to achieve a customer-centric strategic approach.
From customer loyalty types to its pillars of personalisation, SAP Emarsys customer engagement provides more than 1,500 companies with personalised marketing campaigns via AI-powered analytics, including Puma, Aldo and Reformation. BoF learns more.
Before fashion businesses can put artificial intelligence to work or target the right shoppers online, they need good data and a deep understanding of who their customers are and what they want. This case study offers a guide for brands that want to truly know their customer, allowing them to make smarter decisions that serve shoppers and drive results.
The US House of Representatives approved a bill that could ultimately lead to a ban of the app, but its path forward remains far from certain.