Daily Digest

Krakoff – Coach’s driving force

Reed Krakoff | Source: Coach

“Krakoff himself describes Coach 2.0 as everyday chic luxury. “I think the idea of American design is that form follows function, and that design is responsible to functionality. Coach now is rooted in a sense of American functionality, but that has been overlaid with style, colour, optimism.” This is a verbatim quote from Krakoff.”