Daily Digest

Revamped French Label Carven Targets Wider Audience in China

Carven Spring/Summer 2014 | Photo: Sonny Vandevelde

“The mainland push is the next phase of Carven’s rapid renaissance; the brand has three boutiques there – two in Shanghai and one in Beijing – and plans to open two more by the end of next year, according to Doreen Cheng, chief executive of Bluebell Greater China, Carven’s partner in China.”