As editor-in-chief of Vogue Brazil, Daniela Falcão is credited with having re-established the luxury magazine’s prominence within the global fashion community with a mix of fashion forward editorials shot by the likes of Mario Testino, Garance Doré and Patrick Demarchelier.
A keen advocate for Brazil and mindful of its growing international profile, Falcão features key landmarks such as the Iguazu Falls in editorial shoots and regularly places Brazilian personalities on the cover. In 2010, Falcão also oversaw Condé Nast’s joint venture arrangement with Latin-American media company Globo Organisation that resulted in new management over the publication’s printing and circulation.
An alumnus of Universidade de Brasilia, Falcão began her career in journalism working at a local newspaper in Bahia, Salvador before applying for a trainee programme at the Folha de São Paulo newspaper. Starting in 1995, Falcao mainly worked in the politics section before spending a year in New York through a project scholarship for young talent. On her return, Falcão spent two years at São Paulo’s other leading newspaper Jornal do Brasil and eventually became sub-editor of the weekly Sunday magazine. In 2003, Falcao joined São Paulo-based pop culture and lifestyle magazines TPM and TRIP as editorial director, prior to joining Vogue.
Editor-in-Chief, Vogue Brasil 2005 - Present, São Paulo