Along with pioneering the advent of fashion blogging via her blog ‘A Shaded View on Fashion’ (ASVOF), celebrated fashion writer Diane Pernet is also credited with spearheading the fashion film genre, providing a new interactive medium through which artists, photographers and designers can collaborate on creative projects.
Along with founding A Shaded View On Fashion Film (ASVOFF) – an international travelling showcase holding competitions for short films within the fashion, style and beauty genres – Pernet has also curated film projects such as CineOpera in 2010 held at the Corso Como in Milan and NOOVO in Santiago de Compostela in Spain.
Prior to launching ASVOF in 2005, Pernet was a digital fashion reporter for Joyce, Elle France and Vogue Paris. The American, having initially designed for thirteen years under her namesake brand, had relocated to Paris in the early nineties, landing her first role as a costume designer for the film Golem l'Esprit d'Exile in 1992.
In 2006, Pernet was commissioned by Mark Eley of Eley Kishimoto to make a film for the brand's menswear launch. Along with filming the documentary, Pernet blogged about the entire journey from London to Monte Carlo and the project served as the impetus for launching a fashion film festival. Pernet’s first festival, entitled ‘You Wear it Well’ debuted in Los Angeles at CineSpace in 2006, laying the foundations for the ASVOFF in 2008, with the festival’s first edition launched in September in the Jeu de Paume national museum in Paris.
Pernet has also produced documentaries such as Swiss Textile Designer Profiles, 8 Years of the Making of the Festival d’Hyères, Portrait of a Consumer, and Fashioned Out, and has served as a talent scout for the Festival d’Hyères in the South of France. The multi-talented creative holds a degree in filmmaking and communications from Temple University in America and has also attended both Parsons and FIT.
Founder 2005 - Present