Dirk Standen

Dirk Standen

Editor-in-Chief, Style.com

At the helm of Style.com, the editor has emphasised the power of immediacy and led a venture into print magazines.

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United States Media

At the helm of Style.com, the editor has emphasised the power of immediacy and led a venture into print magazines.

Biography

Dirk Standen is editor-in-chief of Style.com. During his tenure he has established the Condé Nast-owned media brand as the most popular industry and consumer destination for show imagery, now in real-time, as well as introducing new content streams and overseeing the media brand’s expansion into print.

“If you look at the big picture, I don’t think [media] brands can afford to be tied to one medium anymore. From a business point of view it makes a lot of sense in that some magazines are still doing well. That, and also there are possibilities for cross-selling across print and the web," he told BoF.  

Standen’s Style.com was an early up taker of the street style phenomenon, retaining two of its earliest proponents, Scott Schuman and Tommy Ton, driving considerable traffic to the site, and raising their industry profiles all the while. Standen’s Style.com has also experimented with ‘instant gratification,’ its term for e-tail partnerships with designers.

Standen says of his and Style.com’s success, “speed and authority is something that Style.com has done very well. And, we have always been on top of technical innovation. We were the first major fashion site on the iPhone and now we are the first major fashion site that is launching a magazine. We have a history of innovating and will continue to innovate.”

He has ensured editorial “speed and authority” by retaining a tested team, including Tim Blanks and Nicole Phelps as the site’s principal show reporters.

Career

  • Style.com
    Style.com

    Editor-in-Chief September 2005 - Present

  • Men.style.com
    Men.style.com

    2003 - 2005

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