Erik Torstensson & Jens Grede

Erik Torstensson & Jens Grede

Co-Founders, Saturday Group

Their agency helps brands like Calvin Klein and Balenciaga devise and execute their communications strategies and lauched cult denim brand Frame.

Sweden Catalysts

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Biography

As co-founders of the Saturday Group, a multi-media fashion marketing agency, Jens Grede and Erik Torstensson are serious multi-taskers, overseeing 12 separate companies, operating in the fields of public relations, art direction, talent brokering, sales and brand management.

In 2009, following a brief turn as editors-in-chief of fashion magazine Man About Town, Grede and Torstensson launched Industrie magazine, a biannual publication chronicling the defining people in the fashion industry. In 2012, they launched Frame Denim, a jeans line produced in and distributed entirely from Los Angeles. In June 2013 the duo collaborated with model Karlie Kloss to launch a line of jeans for taller women.

Swedish natives Grede and Torstensson met while working at interior design magazine Wallpaper*. Torstensson, the youngest student ever to attend the prestigious Swedish Berghs School of Communication, was personally approached by Wallpaper* founder Tyler Brûlé to join his magazine and media agency in London. Grede joined shortly thereafter, following a position at independent fashion magazine Stockholm New.

The duo left to start Saturday in 2003 as a London-based creative agency. Through strategic acquisitions of other small agencies and a joint venture with the Independent Talent Group, Saturday rapidly evolved into a group of companies.

Career

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