Russian journalist and media maven Evelina Khromtchenko is one of the most recognisable and influential fashion figures in Russia, having been editor-in-chief of L’Officiel Russia for 13 years as well as a television presenter, radio personality, and PR executive. Born in Ufa to an economist and a Russian language teacher, Khromtchenko earned a degree in journalism and television and radio broadcasting from Lomonosov Moscow State University. She began her career working for the state-controlled broadcasting company for children and young adults, rapidly rising in the ranks.
She regularly worked as a fashion reporter for the radio channel ‘Europe Plus’, and launched her own PR agency with husband Alexander Shumsky in 1995, Artefact, working with Hollywood celebrities and fashion brands like Emanuel Ungaro, Valentino, and Gucci. In 1998, she was appointed the editor and creative director of the Russian edition of fashion magazine L’Officiel, swiftly bringing luxury and media attention to the fashion designers, photographers, and other industry players in her native country.
From 2010 to 2013, she served as the international editorial director of Les Editions Jalou, the Parisian publisher of L’Officiel, overseeing over 20 international editions of the magazine. In addition to her editorial duties, Khromtchenko hosts ‘Modniy Prigovor’ (‘Fashion Verdict’), a daily television talk show show, and has also authored a book on Russian style. She also voiced the character of Miranda Priestley in the Russian version of The Devil Wears Prada.