I.T

The multi-brand retailer established itself in Greater China with great success, by tailoring stores to local demographics.

I.T

The multi-brand retailer established itself in Greater China with great success, by tailoring stores to local demographics.

I.T's live mosaic

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Vital statistics

  • 1988 Established
  • Public Type
  • 5,001 - 10,000 Number of employees
  • HK$ 6543.1 Million (2013) Revenue
  • 730 Stores
  • 31/F, Tower A, Southmark
    11 Yip Hang St
    Hong Kong, Hong Kong
    HQ

Menswear Q&A

Company Snapshot

I.T: The Hong Kong Player With Its Eye on China

I.T: The Hong Kong Player With Its Eye on China

HONG KONG, China — Founded in 1988, I.T swiftly established itself as a stockist of hard to find international brands throughout the Nineties in Hong Kong. Quick to seize the opportunity presented by China’s economic emergence, the company now numbers 30 store locations, more than two thirds of which are in China, representing significant market share in the region. I.T stores each have a distinct character, although they share a modern approach, with a sense of curiosity in product assortment.

I.T continues to stock the best of the international luxury brands and avant-garde fashion brands, in addition to its own labels, which include 5CM, A Bathing Ape and B+ab.

BoF spoke to Deborah Chang, vice president of international business at I.T to learn more.

BoF: What are the factors behind I.T’s success?

DC: I think we have a very unique business model as a group. We nurture brands in our multi-brand environment to start up with, and then we can spin off to a freestanding environment when the brand is more established in the market. We think that freestanding gives a stronger image for the brand and a more in-depth introduction for the collection that we might not be able to present within a multi-luxury brand environment. This strategy is mainly for international brands, but of course we also have our own private labels.

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