Jefferson Hack Morgan O'Donovan

Jefferson Hack

Co-Founder & Editorial Director, Dazed Group

While at school, he co-founded the youth culture and fashion title Dazed and Confused, now part of Dazed Group alongside AnOther and AnOther Man.

United Kingdom Media 2013 BoF 500 2013 2014 BoF 500 2014

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While at school, he co-founded the youth culture and fashion title Dazed and Confused, now part of Dazed Group alongside AnOther and AnOther Man.

Jefferson Hack's live mosaic

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Biography

Jefferson Hack is the founder and editorial director of Dazed Group, the independent publishing company responsible for Dazed & Confused, Dazed Digital, AnOther Magazine and AnOther Man. Hack teamed up with Rankin Waddell in 1992 to launch Dazed & Confused, then a black and white, self-distributed fanzine, positioned as a “cultural alternative” to both mainstream publications and cult style magazines of the moment, i-D and The Face. “We were complete outsiders,” he told BoF.

Dazed & Confused began as a way of “legitimising what was fringe or niche culture” but ultimately gave rise to “the trans-disciplinary integration of fashion, music, art and film, a template that’s become de rigueur in alternative culture magazines around the world.” It is now one of the most respected fashion youth culture titles in the world.

Hack believes, “the future of magazines is niche and independent.” Accordingly he started a Dazed Group initiative, to create a series of incubator-like “satellite blogs,” within the Dazed brand for niche content creators and contributors in cities around the world. It is a typically forward-thinking move, which applies the philosophy of open software development and open platforms to content creation and magazines, proving that Mr. Hack understands digital media at a level that many of his peers do not.

“The old media model is a frozen moment in time; a monthly magazine, a seasonal trend — it’s over,” he said. “Digital culture is a constant stream. Either you adapt to it, or you are a dinosaur and you will die.”

Career

  • Dazed Group
    Dazed Group

    Co-Founder and Editorial Director 1991 - Present, London, United Kingdom

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