John Skelton Shahriyar Ahmed for BoF

John Skelton

Buyer, LN-CC

After training at Harrods and Selfridges, the buyer helped shape e-tailer Oki-ni before launching his own bleeding-edge concept store and e-commerce site.

United Kingdom Fashion 2.0 2013 BoF 500 2013



With a sharp eye for new talent and an uncompromising creative vision, LN-CC's John Skelton has become one of the industry's most respected buyers.

Skelton was 16 when he started working on the shop floor of the Strand, a fashion boutique in nearby Newcastle, ranked among the best for designer menswear outside of London, and known for stocking Dior Homme, Comme des Garçons and Maison Martin Margiela.

Skelton’s initiative was quickly rewarded and he became the store’s main buyer, flying to Milan for buying appointments with Prada. In 2001, at the age of 20, he received a call from Selfridges’ then head of menswear David Walker-Smith, who asked him to join their buying team. Skelton became the youngest person to fill that position in the department store’s history. “I am forever indebted to him for that because to have that exposure and that resource behind you at that age is invaluable,” he says.

Skelton stayed at Selfridges for two years before Harrods came calling. “I looked at what was happening at Harrods at the time, and it wasn’t very good, so I thought I can do better than this.”

Then, Skelton was offered the position of Creative Director at the e-commerce site Oki-ni, known for its collaborations with brands like Adidas and Levi’s. Skelton left Oki-ni to co-found and creatively direct LN-CC.

Sign up for BoF's free agenda-setting daily newsletter, with our must read features and the top fashion business news and analysis of the day.