Lauren Santo Domingo

Lauren Santo Domingo

Co-Founder, Moda Operandi

The former US Vogue contributor used her considerable connections to co-found the first runway ‘pre-commerce’ website with an online trunk show model.

United States Fashion 2.0 2013 BoF 500 2013 2014 BoF 500 2014



Style maven and contributing editor for American Vogue, Lauren Santo Domingo co-founded luxury e-tail site Moda Operandi in 2010 in collaboration with former Gilt Groupe executive Aslaug Magnusdottir. The innovative site, launched in conjunction with Autumn/Winter 2011 collections in February 2011, allowed avid shoppers to pre-order a select edit of catwalk looks directly after they were presented during fashion week through a series of online trunk shows, turning a six-month wait into an exciting ‘buy-now’ experience. Boasting a coveted list of designers including Givenchy, Proenza Schouler, Thom Browne and Theyskens’ Theory, the site proved a hit with consumers and by 2012 offered over 120 designer labels, shipping to over 150 worldwide locations.

Having attended the University of Southern California, Santo Domingo began her career in fashion working as an assistant at American Vogue. Santo Domingo then became the PR director for Paris-based furrier J.Mendel, where she helped launch the brand’s ready-to-wear collection, and also served as lead of the PR department of Carolina Herrera for the Puig Group. On her return to Vogue in 2005 as managing editor and then contributing editor, the New York native has penned columns such as ‘APT with LSD’ along with several other commissions. A prominent figure within the New York society scene, the fashion forward tastemaker was inducted into Vanity Fair’s ‘International Best Dressed List’ in 2012 and has also served as a muse for designers such as Nina Ricci and Eddie Borgo. Photographed by luminaries such as Annie Leibovitz and Mario Testino, Santo Domingo has been featured in WSJ Magazine, W and Town & Country.

An active philanthropist, Santo Domingo regularly chairs charitable events such as the Frick’s Young Fellows Ball and on the committee for New Yorkers for Children galas. Santo Domingo has also supported various movements such as the Save Venice charity and as co-chair of the annual Met Gala.

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