A renowned stylist and fashion reporter, Leaf Greener has served as senior fashion editor of Elle China since 2008. One of China’s leading arbiters of style, Greener is a staple on street style blogs such as Garance Dore and Tommy Ton and has also been featured in international publications such as New York magazine, Vogue Australia and the Daily Telegraph. Since joining Elle China, Greener has overseen the publications monumental rise as one of the leading fashion magazines in China with a circulation of over 1.3 million. In 2012, following significant increases in advertising demand, the magazine became the first fashion title’s in the world to release bi-monthly issues.
Initially pursuing a degree in fashion design in Beijing, Greener embarked upon a career in styling following her graduation, working for several fashion publications before securing a position in the fashion department of SELF, Conde Nast’s leading health and lifestyle magazine in January 2006.
Alongside styling for Elle, Greener also hosts her own blog leafgreener.tumblr.com, chronicling her work, product picks and style choices, as well as collaborating with brands such as H&M and Mo&Co Paris to produce street style videos and advertising campaigns.
Senior Fashion Editor, Elle China2008 - Present, China