Marco Bizzarri

Marco Bizzarri

Chief Executive, Bottega Veneta

As chief of the ‘stealth luxury’ brand, he has emphasised the Italian house’s unique woven-leather technique and pushed sales past the billion-dollar mark.

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Italy Executives

Biography

Marco Bizzarri joined Bottega Veneta as president and chief executive in 2009. Following the brand’s resurgence during the tenure of Patrizio Di Marco, Bizzarri has guided Bottega Veneta to become a one billion dollar brand, with over 200 stores worldwide. Bizzarri has astutely focused on the brand’s intrecciato weaving technique, granting Bottega Veneta an immediately recognisable brand signifier, in keeping with its discreet image and appeal.

Bizzarri proved his worth immediately upon his appointment, by his reaction to the financial markets collapse and the ensuing global recession. Bucking the trend Bizzarri maintained price points, upped communications spending and retained Bottega Veneta’s artisans, capitalising on the shifting market to reposition Bottega Veneta’s place in it, even higher. In 2010 Bottega Veneta rebounded faster than its competitors reporting a first quarter growth increase of 39 percent.

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