Mary-Kate & Ashley Olsen

Mary-Kate & Ashley Olsen

Designers, The Row

The child stars turned fashion designers have carved out a niche for their spare silhouettes, thoughtful construction and high quality.

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United States Designers

The child stars turned fashion designers have carved out a niche for their spare silhouettes, thoughtful construction and high quality.

Biography

Mary Kate and Ashley Olsen — known as "the Olsen twins" or just "the twins" — have spent most of their lives in the fashion industry. As child actresses their massive popularity spawned a tween clothing line which, along with accessories, beauty and dolls, drove their company, Dualstar, towards a stratospheric valuation.

The pair went on to become fashion plates and were constantly photographed to the extent that Mary Kate’s look entered the zeitgeist and was dubbed "hobo-chic."

In 2006, the twins founded their own label, The Row, an exercise in simplicity, taste and luxury which has proven that, though they may be celebrities, the Olsens are genuinely talented designers.

Indeed, The Row, a brand focused on ultra-luxury basics, has quickly become a legitimate must-see at New York Fashion Week and is stocked in the world’s most exclusive stores.

“I think The Row skews toward an older market — an educated consumer who’s been shopping for years. The main thing we thought was lacking in the luxury market were basic pieces that could break up an outfit so you didn’t feel like you were totally dressed in one designer. You could add some ease and comfort, tone it down,” said Mary Kate Olsen.

The brand has expanded to include a range of ready-to-wear, eyewear and handbags, including their now infamous $18,000 black alligator backpack.

Career

  • The Row
    The Row

    Designers 2006 - Present, New York, United States

  • Elizabeth & James
    Elizabeth & James

    2007 - Present, New York, United States

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