Miranda Kerr has established herself at the very forefront of the modelling world and branched out into business, creating a line of skincare products under her Kora Organics brand. Kerr shot to prominence when she was signed as the first Australian to become a Victoria’s Secret Angel; however, Kerr began modelling as a teenager aged 13.
Born in Sydney, Kerr grew up in a small town named Gunnedah in rural New South Wales. The model told The Daily Telegraph, her childhood was "very grounding ... there wasn't any pretentiousness and no one really cared what you were wearing. You could just be you.” Kerr’s first success in the modelling world was winning a nationwide competition put on by Dolly Magazine in collaboration with Impulse fragrance. Kerr went on to build strong recognition in the Australian market due to her appearance in Billabong, Tigerlily and Roxy campaigns.
Kerr later moved to New York, where she signed with Next Model Management in 2004. She began her New York career by walking for commercial brands including Baby Phat, Lisa Ho, Levi’s and Rock and Republic. In addition she appeared in American Elle and Harper’s Bazaar, as well as Australian Vogue. Kerr’s campaign breakthrough came when the model signed an exclusive and lucrative beauty contract with Maybelline New York.
She was signed to become a Victoria’s Secret Angel in 2007 when she replaced Gisele Bündchen. Kerr was already confirmed to become the successor of Alessandra Ambrosio as the face of Pink in 2006. Kerr's popularity continued to increase when she appeared in the Victoria's Secret 2006, 2007, 2008, and 2009 televised runway shows, all of which aired on four continents.
In 2010 Balenciaga casting director Ashley Brokaw and Nicolas Ghesquière chose her to walk exclusively for the brand's spring 2010 runway show. It was her first show, aside from Victoria's Secret, since 2007. A season later she walked for Prada for the A/W 2010 collection in Milan alongside fellow Angels Doutzen Kroes and Alessandra Ambrosio. Kerr appeared in campaigns for Prada and Jil Sander, and was shot by Steven Meisel for the cover of Italian Vogue for the magazine’s September issue. Kerr walked for Balenciaga again in 2011, appearing on the runway just two months after giving birth.
Kerr did not renew her Victoria’s Secret contract in 2010, citing her inability to commit to the time obligations required by the brand. She is now focused on independent modelling projects and Kora Organics, her skin care line founded in 2010.