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Missoni

With its signature patterned knits, this family-owned designer fashion label has diversified into other categories such as home.

Company Snapshot

Company Snapshot

Missoni is an Italian fashion house based in Varese, and is known for its colourful knitwear designs. The company was founded by Ottavio ("Tai") and Rosita Missoni in 1953.

Missoni reached the peak of its influence in the fashion world in the early 1970. Tai Missoni then became more interested in other projects, everything from designing costumes for La Scala, to designing carpets and tapestries. Rosita has admitted that in the 1990s she lost interest in fashion, before handing over to her daughter Angela in 1998. Rosita now is responsible for overseeing the design of all home projects.

Aside from the main Missoni line, the company has diversified and offers a variety of luxury goods. Missoni Sport was initially licensed out but production and marketing was brought in-house in January 2002 and has since been discontinued.

M Missoni is a less expensive line introduced in 1998, manufactured and distributed by Marzotto (now Valentino Fashion Group S.p.A). It has achieved remarkable success in being able to reach a larger number of consumers and is now being sold at premier department and specialty stores across the world.

The Missoni Home collection has its roots in furnishing fabrics produced in 1981 in collaboration with Rosita's family firm. They launched their first perfume in 1982, although that product has nothing to do with the license now held by Estée Lauder.

In November 2005, Missoni and the Rezidor Hotel Group signed an agreement to create Hotel Missoni, a lifestyle hotel chain.

Source: Wikipedia

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