Nasty Gal is an American-based and owned online retailer which specializes in fashion clothing, shoes, and accessories for young women. The company has more than 550,000 customers in over 60 countries. Founded by Sophia Amoruso in 2006, Nasty Gal was named “Fastest Growing Retailer” in 2012 by INC Magazine. Nasty Gal is based in Los Angeles.
Sophia Amoruso launched an eBay store in San Francisco selling old pieces of clothing. The store was named Nasty Gal Vintage, with the name being inspired by Betty Davis, ex-wife of Miles Davis. The eBay store sold vintage fashion that Amoruso would source at secondhand stores; one such find, a Chanel jacket she purchased at a Salvation Army Store for $8, she sold for more than $1,000.
As part of the process of founding Nasty Gal, Amoruso primarily used MySpace to communicate with her fans and by 2007, had built up a following of 60,000 friends on that platform. In June 2008, Amoruso moved Nasty Gal Vintage off of eBay and onto its own destination site, www.nastygal.com. Nasty Gal’s first hire was through Craigslist of Christina Ferruci; Ferruci still functions as Nasty Gal’s buying director more than 5 years later.
In 2009, Nasty Gal moved into its first warehouse space in Berkeley, CA. Amoruso has emphasized in interviews the importance of social media to Nasty Gal’s growth. In 2010, Nasty Gal moved its headquarters to Los Angeles, CA.
In 2012, Nasty Gal released the first issue of what was planned to be a semi-annual "lifestyle magazine", titled Super Nasty, which featured spreads on "fashion, music and culture," and was included free in customers' orders.