ESSEC Business School
ESSEC Celebrates 25 Years of Luxury Brand Management Education
Twenty-five years after launching the first full time 1-year MBA programme specialising in luxury brand management in partnership with LVMH and L’Oréal Luxe, alumni of the French business school share how ESSEC helped them become market-leading professionals.
ESSEC Celebrates 25 Years of Luxury Brand Management Education
Twenty-five years after launching the first full time 1-year MBA programme specialising in luxury brand management in partnership with LVMH and L’Oréal Luxe, alumni of the French business school share how ESSEC helped them become market-leading professionals.
Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans
Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.
Luxury Brands Have a ‘Respect Deficit’ with Indian Artisans
Brand leaders who claim that craft is the lifeblood of luxury should see worker welfare as a moral duty that aligns with their strategic business interests. But protecting the valuable skills of Indian artisans is not the same as valuing the artisans themselves.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
The Rise, Stumble and Future of Lululemon
How will the activewear brand that helped create the market rise above a consumer backlash sparked by a defective product, an avalanche of new competitors and an estranged, yet influential founder? BoF speaks to chief executive Laurent Potdevin.
Op-Ed | To Keep Consumers Coming Back, Brands Must Build Desire Around Icons
Luxury brands can be accessible and exclusive, but if they don’t drive desire for signature products, customers will be satiated by entry-level accessories, argues Sonja Prokopec.
Power Moves | Michèle Huiban Promoted to CEO at Lanvin
Lanvin has formally promoted Michèle Huiban to the position of chief executive, effective immediately.