Meng
Founder Director
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Company Snapshot
How a Hero Product Is Born
Beauty brands are searching for the next blockbuster K-beauty product. Here’s why one contender — cushion foundation compacts — may be headed to a Sephora near you.
This Decade in China: Part One
BoF looks back at the trends that have shaped China’s fashion, beauty, luxury and retail landscape over the past ten years, from the rise of WeChat to a series of cultural missteps by Western labels.
Think Twice Before You Snub Taobao
Taobao used to be synonymous with cheap, trendy and sometimes counterfeit fashion, but China’s largest e-commerce platform is now gaining fashion cred as more cool young designers credit it with their success.
Chinese Luxury Shoppers to Return to Paris
As "gilets jaunes" protests wane and the yuan strengthens, the French capital looks set to regain its place as China’s favourite luxury shopping haven. Read China Decoded to make sense of the market.
China’s Best-Selling Brands You’ve Never Heard Of
Brands like Uniqlo and Canada Goose are making bank in China, but humble homegrown alternatives were the real winners during this year’s Spring Festival shopping sprees.