Oskar Metsavaht Marcio Madeira

Oskar Metsavaht

Designer, Osklen

The doctor turned sustainability champion devised a fabric that could withstand icy conditions, which grew into a well-known Brazilian sports brand.

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Brazil Designers

The doctor turned sustainability champion devised a fabric that could withstand icy conditions, which grew into a well-known Brazilian sports brand.

Oskar Metsavaht's live mosaic

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Biography

Oskar Metsavaht is the founder and creative director of Osklen, the Brazilian fashion brand. Although the brand began with a focus on sportswear, after ten years Metsavaht refocused the brand on the luxury segment. "My creative process begins with a scene, a story, a style, a concept that I create from something I wanted or lived. From this point, I create the climate, the atmosphere, the looks and attitudes. In most cases, I conceive the campaign even before the collection. Maybe that's why I adore doing the art direction of my photo shoots, to create the atmosphere of the story and make my own films through which I can share what I imagined the scene to be in the beginning of the process. The clothes are designed to be the costumes of my films. And you can ‘watch’ it in every detail of the collection. I'm only satisfied when the proposed elements for each piece, the colors, textures and silhouettes become worn by movie characters that I created.”

His work has been cited in a thorough study done by the Word Wild Foundation (WWF-UK) and they have named him a "Future Creator”. He is often invited to participate as a speaker on the topic at conferences worldwide, such as the Milano Fashion Summit and the Ethical Fashion Show in Paris. Metsavaht was invited by American Vogue to attend the event ‘Runway to Green’, a charity fashion show to promote sustainability among brands in the luxury segment.

 

He is the Founder of ‘E Institute’ (Instituto e), a nonprofit organization located in Rio de Janeiro, dedicated to the promotion of sustainable human development, which develops the e-fabrics project that, in partnership with companies, institutions and research centers, identifies fabrics and materials developed from social and environmental criteria. In 2011, his brand, Osklen, received the title of "emerging luxury brand of the year" in London, and he was pronounced by Fast Company Magazine, as the ‘fourth most innovative person in Brazil and one of the 100 most creative people in the business world’. Metsavaht was also named a Goodwill Ambassador of UNESCO in 2011. In the same year he was invited by Suzy Menkes to be one of the speakers at the International Herald Tribune Luxury Hot Event.

Metsavaht was appointed member of the Board of Conselho de Inhotim - the largest nonprofit open air museum in the world who house collections of contemporary art, which also develop educational and social projects. He also became a member of The Greenpeace Board.

In June 2012 Metsavaht was invited by UNESCO to be the representative of Rio +20 and, through the E Institute, conceived the ‘Premio E’, an official award of Rio +20 focusing on sustainability to identify, reward and celebrate environmental initiatives developed over the past 20 years, since the ECO-92.

Alongside Arcade Fire, Chris Milk and Takeshi Murata, Metsavaht was invited to join the cast of "The Creators Project", a global project from Vice, which in partnership with Intel, aims to bring together the most significant artists from the fields of art, design, fashion, and music. Metsavaht shows his collections at New York Fashion Week and São Paulo Fashion Week.

Career

  • Osklen
    Osklen

    1989

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