Is Activewear the New Denim?

Lucas Hugh Spring/Summer 2014 collection | Source: Lucas Hugh

Much like denim before it, activewear is increasingly being integrated into daily attire. Meanwhile, the kind of premiumisation trend that gave rise to the highly successful designer jeans category is also picking up in activewear. So does activewear offer fashion brands the same kind of growth potential that designer denim did a decade ago? BoF reports.

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Top 6 CSM BA Graduates of 2014

From top, left to right: Ayaka Sakurai, Kiko Kostadinov, Grace Wales Bonner, Daniele Toneatti, Mascha Rotermund, Sang Yoon | Photos: Shahriyar Ahmed for BoF

A week ago, they presented their graduate collections at the Central Saint Martins BA runway show. Today, BoF spotlights the famed school’s most promising graduate designers of the year.

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In Age of Online Inspiration, Fashion Creatives Still Love Beautiful Books

Giles Deacon at Claire de Rouen Books | Photo: Jane Stockdale for Riposte magazine

On the eve of London’s first art book fair, BoF talks to specialist book dealers and their fashion-world clientele about the special role that physical books still play in the creative process.

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Brands Invest in ‘New Generation of Materials’

(L) Yulex material, (R) Patagonia wetsuit | Source: Patagonia

From fashion and apparel giants like Kering, Nike and Uniqlo to Silicon Valley start-ups, a wide range of companies are working to develop a new generation of materials in order to enhance the style, performance and sustainability of their products.

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In-Store Tech, Sales Driver or Hype?

Blank displays atop mannequins at H&M in Times Square | Photo: Rachel Arthur for fashionandmash.com

Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?

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BoF Exclusive | JW Anderson Unveils New HQ, CEO and E-Commerce Site

About 8 months after LVMH took a minority stake in his label, JW Anderson has moved into a new head office and studio, hired his first CEO and announced the launch of his first retail channel. In an in-depth video conversation with the designer, BoF brings you an exclusive look inside the burgeoning fashion brand.

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