In-Store Tech, Sales Driver or Hype?

Blank displays atop mannequins at H&M in Times Square | Photo: Rachel Arthur for fashionandmash.com

Fashion retailers are increasingly integrating slick interactive technology into their physical flagships. But is all this in-store technology actually making the tills ring or merely providing opportunities for short-term PR?

…Continue Reading

BoF Exclusive | JW Anderson Unveils New HQ, CEO and E-Commerce Site

About 8 months after LVMH took a minority stake in his label, JW Anderson has moved into a new head office and studio, hired his first CEO and announced the launch of his first retail channel. In an in-depth video conversation with the designer, BoF brings you an exclusive look inside the burgeoning fashion brand.

…Continue Reading