Run-D.M.C.’s ‘My Adidas’ and the Birth of Hip Hop Sneaker Culture

In the first of a new series charting the influence of iconic music videos on the fashion industry, BoF investigates the impact of Run-D.M.C.’s 1986 track “My Adidas and the beginning of modern hip hop style sensibility, sneaker culture and product endorsements.

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Op-Ed | Unmasking Margiela

Maison Martin Margiela couture A/W 2015 | Source: Nowfashion.com

Last week’s unveiling of Matthieu Blazy as Maison Martin Margiela’s head designer may have seemed like another casualty of the age of Instagram. But our modern over-exposed world is actually not a threat but an opportunity — if luxury brands can manage anonymity the right way, argue Joe McShea and Lucian James.

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Primark Plans US Expansion, But Will They Succeed?

Shoppers in a Primark store | Source: Reuters

MADRID, Spain — Discount fashion chain Primark has made its mark in Europe by offering fast-changing fashion at rock-bottom prices. The secret of its success: placing huge orders for top-selling items like socks, tops and jeans and passing on the savings to shoppers.

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Analysts Downgrade Michael Kors Due to Slowing Sales Growth

Michael Kors S/S 2014 campaign | Source: Michael Kors

NEW YORK, United States — Michael Kors has been riding high with investors, but the retailer's stock is falling this week as some analysts take a look at slowing sales growth and deeper discounts. Two analysts cut their price targets on the stock.

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Floriane de Saint Pierre On Creative Leadership

Floriane de Saint Pierre | Photo: Ben Baker

The idea of a creative director becoming a CEO entered the fashion zeitgeist when Christopher Bailey was appointed CEO of Burberry. Today, BoF brings you an in-depth conversation with Floriane de Saint Pierre on creative leadership by trend consultancy K-Hole, from the most recent issue of 032c.

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Role Call | Will Forrester, Chief Merchandising Officer

Will Forrester of Temperley London | Photo: Adrian Lourie

Will Forrester, chief merchandising officer at womenswear and bridal brand Temperley London, says that as the industry becomes more globally minded, merchandisers have to consider all buying initiatives with multiple perspectives.

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